Why your knowledge is your greatest asset

Why is it important to understand the difference between information
and knowledge?

 

It’s important because everyone in business is looking for a unique selling proposition (USP). Once you realise the unique accumulative experiences of your team you can tap into this knowledge resource to build your team/company capability profile.

Your knowledge cannot be transferred to anyone or downloaded from the web. It has to be earned by living out the circumstances of your life. The prize is wisdom.