improve your mental clarity by observing your thoughts

email us call +44 (0) 20 8207 6446 connect on linkedin message matters your message lead generation knowledge and skills marketing product marketing francis newman why cognitive looking works better than normal thinking copywriting By Francis Newman The purpose of this article is to help you increase your mental clarity and free yourself from the […]

knowledge and skills marketing

message matters your message lead generation knowledge and skills marketing product marketing francis newman knowledge and skills marketing copywriting Knowledge, information and chocolate cake   Knowledge is often used as an interchangeable term with information. This leads to confusion and misunderstanding, so here is an example to illustrate the difference: Let’s suppose you like chocolate […]

website design

message matters your message lead generation knowledge and skills marketing product marketing francis newman website design creating visual and verbal messages which build rapport and responses copywriting Successful websites make a strong visual impact and have a clear message. This is best achieved when the words and images work as an integrated unit. Copywriting is the […]

website copywriting

message matters your message lead generation knowledge and skills marketing product marketing francis newman website copywriting getting your message right and attracting the right audience copywriting Website copywriting is all about getting your message right and attracting the right audience.  Website dynamics influence people’s behaviours and change the way they navigate through information. This makes […]

How to generate leads with a LinkedIn business marketing hub

message matters your message lead generation knowledge and skills marketing product marketing francis newman create yourlinkedin business marketing hub copywriting By Francis Newman Convert your LinkedIn profile into a lead generating marketing hub. The LinkedIn profile template was originally created for professionals seeking career opportunities. But if you’re a small business owner wanting to generate […]

email marketing

message matters your message lead generation knowledge and skills marketing product marketing francis newman email marketing turning prospects into clients copywriting Why use email marketing? Email marketing is one of the best ways to turn prospects into clients. It’s quick and cost-effective. There are several components to consider and they all work together.These include: ✓ […]

putting your message together

message matters your message lead generation knowledge and skills marketing product marketing francis newman putting your message together copywriting Stages involved:   1.0 The creative process The creative process is concerned with the emergence of ideas resulting from discussions with the client. Ideas can arise immediately, but usually it occurs after a period of contemplation […]

professional services marketing

message matters your message lead generation knowledge and skills marketing product marketing francis newman professional services marketing creating your game plan copywriting Professional services marketing is concerned with explaining why people should use your services over anyone else’s.  Success depends on demonstrating your insights into problems and offering better ways of improving business performance. The […]

product marketing

message matters your message lead generation knowledge and skills marketing product marketing francis newman product marketingselling the difference copywriting Product marketing embraces all activities concerned with bringing your product to market. These include product naming, visual identity design, proposition messaging, email marketing and product launch campaigns. Product benefits are usually the main marketing driver, but other […]

the art of lead generation

message matters your message lead generation knowledge and skills marketing product marketing francis newman the art of lead generation copywriting Lead generation is the ongoing activity of creating relevant inquiries. The art of lead generation is in being a good listener, showing genuine interest and concern for others people’s problems. This fuels the creative process, […]