copywriting and content strategy
message matters
planning your content marketing
your message
lead generation
lead generation
knowledge and skills marketing
knowledge and skills marketing
product marketing
product marketing
francis newman
francis newman

explainer videos

explainer videos
 demonstrate your products and ideas Screencast explainer videos offer a quick and memorable way of communicating ideas. It could be a new business proposal, a scientific, engineering or financial principle. Unlike conventional videos based on camera footage, screencast videos include photographs, diagrams and animations along with a scripted voiceover track. Here are some […]

the art of copywriting

the art of copywriting building rapport and responses Copywriting is the art of creating engaging messages, which generate favourable outcomes. Good copywriting builds rapport with the reader and uses a friendly voice and conversational style. This oils the works and allows important ideas and facts to flow smoothly. Flow is everything. It establishes pace and […]

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